Restaurant Branding Shoot for Sullivan Taqueria for Owner.com (SoHo, Manhattan)

Great restaurant photography is about capturing more than just what’s on the menu, it’s about showing the experience of being there. Through Owner.com, a restaurant technology platform that helps independent restaurants build their online presence through tools like websites, online ordering, marketing, and customer engagement, I was brought in to create a new set of images for Sullivan Taqueria.

I provided 4 hours of restaurant photography coverage: capturing menu items, interior and exterior details, staff portraits, and the overall atmosphere of the space. The goal was to create a collection of images that showed not only the food itself, but also the environment. From polished food images to interiors and exteriors, these photos were created to help showcase their brand across its digital platforms.

Here are some of my favorite images from this shoot (click/tap to view full size and un-cropped):

To see more examples of this style of photography, visit my food and dining gallery >>

All images in this blog post were shot on a Nikon D850 using a 24-85mm zoom lens, and all individually post-processed in Adobe Lightroom using custom-built presets.


Jinnifer Douglass is a full-time freelance photographer based in NYC, shooting for both individuals and brands such as Google, Sotheby’s, Uber, Make Up For Ever, Squarespace, and more! Specializing in portraits, food, and special events, she works to make every piece of your social and website content ‘Insta-worthy’ with high resolution, full-frame DSLR photography and expert Lightroom editing. Interested in chatting? Leave a comment below, or send an email to info@jinyc-photo.com!