Rellit x Nasdaq Team and Advertisement Shoot in Times Square, Manhattan
This shoot came together fast—less than 24 hours from first contact to execution, which is not something I usually take on. In this case, the stakes were unusually high. Rillet had secured a digital ad on the NASDAQ building in Times Square (to celebrate their latest round of funding), and it was scheduled to run once, for just five minutes. That window was the entire shoot.
The goal was to capture the billboard itself, then move immediately into team photos, small group shots, and individual portraits—all while the ad was live. There were no second chances, no extended runtime, and no flexibility once the screen went dark. Everything had to be planned in advance and executed cleanly the first time.
This is the kind of job where experience actually matters. When timing is tight, visibility is high, and the moment can’t be recreated, you don’t hire someone to “see what happens.” You hire someone who can step in immediately, make fast decisions, and deliver without drama. If you have a time-sensitive shoot and need it done right now, that’s exactly the kind of call I’m prepared to take.
Here are some of my favorite images from this shoot (click/tap to view full size and un-cropped):
To see more examples of this style of photography, visit my events gallery >>
All images in this blog post were shot on a Nikon D850, using a 24-85mm lens, all individually post-processed in Adobe Lightroom using custom-built presets.
Jinnifer Douglass is a full-time freelance photographer based in NYC, shooting for both individuals and brands such as Google, Sotheby’s, Uber, Make Up For Ever, Squarespace, and more! Specializing in portraits, food, and special events, she works to make every piece of your social and website content ‘Insta-worthy’ with high resolution, full-frame DSLR photography and expert Lightroom editing. Interested in chatting? Leave a comment below, or send an email to info@jinyc-photo.com!