US Open x Grey Goose x IDS, Queens
This shoot took place during the US Open, where I was hired by IDS, the exclusive provider of drink-dispensing technology for all alcohol sold on-site. The assignment focused on documenting their systems in use in partnership with sponsored brands, including Grey Goose and their viral “Honey Deuce” cocktails with melon balls that were everywhere throughout the tournament.
Because of the location and scale of the event, I worked with an on-site escort to move through restricted areas and capture behind-the-scenes moments—bartenders in motion, drinks being poured at speed, and fans enjoying them in the stands. The goal was to show the technology doing its job in a real, high-volume environment, while still keeping the images brand-forward and usable for marketing.
Brand activations like this require efficiency, awareness, and the ability to work within tight access rules without slowing anything down. If you’re rolling out a product inside a large-scale event and need photography that documents real-world use—not staged demos—I know how to work within those constraints and deliver images that actually support the brand story.
Here are some of my favorite images from this shoot (click/tap to view full size and un-cropped):
To see more examples of this style of photography, visit my events gallery >>
All images in this blog post were shot on a Nikon D850, using a 24-85mm lens, all individually post-processed in Adobe Lightroom using custom-built presets.
Jinnifer Douglass is a full-time freelance photographer based in NYC, shooting for both individuals and brands such as Google, Sotheby’s, Uber, Make Up For Ever, Squarespace, and more! Specializing in portraits, food, and special events, she works to make every piece of your social and website content ‘Insta-worthy’ with high resolution, full-frame DSLR photography and expert Lightroom editing. Interested in chatting? Leave a comment below, or send an email to info@jinyc-photo.com!